Toshiba Announces New TV Strategy with Introduction of TVs Designed to Provide a Truly Exciting Viewing Experience

On 29 August 2013, Toshiba Corporation held an ASEAN Regional Press Conference in Singapore to announce its new strategy for driving growth of its TV strategy. In its underlined commitment to the fast growing region, Toshiba unveiled its “Pro Theatre” series, a new line-up of LED TVs that is designed to provide viewers a truly exciting viewing experience, which also focuses on the basic joy of watching TV.

“The core value of TVs is how we can maximize the excitement that viewers get from the large screen. That’s ‘the entertainment power of TV,'” said Shigenori Tokumitsu, President of Digital Products & Services Company, an in-house company of Toshiba Corporation.

With Mr. Tokumitsu’s words, Toshiba has the honor to have the presence of two film directors Mr. Eric Khoo from Singapore and Mr. Nguyen Quang Dung from Vietnam to share with their comments on Toshiba UHD TV picture quality. Mr. Nguyen commented that the TV can really portray his intention of the film and produce the best picture quality to the viewers.

When Mr Khoo’s film was played on Toshiba’s 84 inch UHD TV, he was amazed by the picture quality and exclaimed the images are beautiful, added also that he would like to also have one of Toshiba’s TV.

Toshiba’s “Pro Theatre” Press Conference was graced by the attendance from media friends all over the Asia Pacific region, including Japan, Malaysia, Indonesia, Thailand, Vietnam, Philippines. After an interesting panel discussion with the film directors, the media was invited for a product peek, that showcases a full line up of the “Pro Theatre”. The showcase included the flagship series L9200 that delivers the ultimate viewing experience for movies and TV shows in four times the resolution of today’s 1080p full HD TVs. The media friends who were invited to the conference also enjoyed a peek for the L4300 series, Toshiba’s first TVs with AndroidTM operation system, and the L3300 series featuring “TURBO LED” and “Detailed Booster”, which all duplicates Toshiba’s core philosophy within the heart of each of their TV—”Pro Theatre”, that deliver viewers for the joy of picture quality on Toshiba’s TVs.