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Toshiba Group Showcases Latest Environmental Initiatives at Eco-products International Fair 2010

JAKARTA – Toshiba Asia Pacific Pte. Ltd. today announced that it will showcase Toshiba Group’s latest environmentally conscious products and technologies for the general public at “Eco-products International Fair 2010” (EPIF 2010), Asia’s largest annual international environmental fair. EPIF 2010 will run from March 4 to 7 at the Balai Sidang Jakarta Convention Center.

Guided by the environmental concept of being “a corporate citizen of planet Earth”, Toshiba Group practices environmental management that contributes to a sustainable future where people live richer lifestyles in harmony with the Earth. During EPIF 2010, Toshiba Group will introduce its pro-environmental activities which will help deepen the public’s understanding of its environmental management.

Highlights of the Toshiba Booth
The Toshiba booth will explore three essential themes and demonstrate how the company’s environmental programs are leading the way to manufacturing operations that are more in tune with nature and the environment.

Vision and Action
Toshiba takes a long term view of the environment. Under its environmental vision to 2050, Toshiba is promoting a society committed to optimized use and reuse of materials, and to building factories that impose the lightest possible loads on the environment.

  • Toshiba’s Environmental Vision 2050
  • Reuse and recycle
  • Eco factory

Energy
Energy security requires an optimal mix of highly efficient thermal generation with CO2 free energy sources, such as nuclear power and renewable resources. Toshiba is leading the way in developing advanced generation and transmission and distribution networks.

  • Hydroelectric power generation
  • Nuclear power generation
  • Geothermal power generation

Eco Products
By maximizing performance, minimizing parts and processes, Toshiba is seeking to reduce the environmental loads of its products and to achieve new levels of eco-sensitivity. All products are benchmarked against earlier models, and all must provide better performance while using less power.

  • LCD TV
  • DVD player
  • Notebook PCs
  • Refrigerator
  • Washing machine
  • Flash memory
  • X-ray (Computed Tomography system)
  • LED lighting
  • Air conditioner
  • Multi function printer
  • Business communication system

Toshiba Brand Ambassador appearance
Ms. Luna Maya, Toshiba’s brand ambassador in Indonesia, will be at EPIF 2010 on March 6 from 14:30-17:30, and will share her thoughts on protecting the environment. Participants will also get a chance to take part in a quiz with Ms. Maya and to win gifts.

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