The Essence of Toshiba is a statement of our unwavering credo as an organization.

It has three components. The Basic Commitment of Toshiba Group, Our Purpose, and Our Values

  • Our enduring credo:

    What we believe and promise to deliver

  • Our reason for being:

    Inspired by the credo, the differnce we make for customers and society

  • Our shared beliefs:

    A guide to action and the thorough implementation of Our Purpose

Basic Commitment of the Toshiba Group

Committed to People, Committed to the Future.

At Toshiba, we commit to raising the quality of life for people around the world, ensuring progress that is in harmony with our planet.


Our Purpose

We are Toshiba. We have an unwavering drive to make and do things that lead to a better world.

A planet that’s safer and cleaner.
A society that’s both sustainable and dynamic.
A life as comfortable as it is exciting.

That’s the future we believe in.
We see its possibilities, and work every day to deliver answers that will bring ona brilliant new day.

By combining the power of invention with our expertise and desire for a better world, we imagine the things that have never been - and make them a reality.

That is our potential. Working together, we inspire a belief in each other and our customers that no challenge is too great, and there’s no promise we can’t fulfill.

We turn on the promise of a new day.

Our Values

  • We act with integrity, honesty and openness, doing what’s right - not what’s easy.

  • We continually strive to find new and better ways, embracing change as a means for progress.

  • We think about how what we do will change the world for the better both for today and for generations to come.

  • We collaborate with each other and our customers, so that we can grow together.

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