Toshiba launches “Switch On Your Dream” Campaign for 2010 and Introduces New Products and New Brand Ambassador

HO CHI MINH CITY – Toshiba today announced its official campaign for 2010, “SWITCH ON YOUR DREAM” at the Park Hyatt Hotel.

As one of the world’s leading electronics maker, Toshiba aims to provide Vietnamese consumers with high-technology and innovative products.

At the campaign launch, Toshiba showcased a brand new line-up of Toshiba products to illustrate its tagline of “Leading Innovation”. For TV, the new REGZA XL700 Series LED TV boasts full high definition and outstanding picture quality at lower power consumption, as well as a slim design and an extensive range of multimedia functions.

Toshiba also celebrates its 25th anniversary of innovations and quality in the notebook PC business. At today’s launch, a special edition color “Prussian Blue” was introduced for the versatile 14-inch Satellite L645, which is one of the model of the popular Satellite L Series of everyday notebooks. The special edition color will add yet another attractive option to the Satellite L Series of notebooks which strike an ideal balance of style, performance and value.

Explaining the rationale behind the “Switch On Your Dream” campaign, Mr. Shinji Terasawa, Managing Director of Toshiba Vietnam Consumer Products said “Toshiba products are being perceived as having high quality and being durable because of its brand heritage and origin. Toshiba is constantly exploring technology and striving to provide consumers with stylish and cool products. We hope that customers will view Toshiba as their partner who helps them to switch on their dream and achieve their aspirations in life by providing them quality products.”

To add more sizzle to the launch and making it more meaningful, Toshiba’s new Brand Ambassador in Vietnam also makes her debut. She is none other than popular actress and model Tang Thanh Ha. As the official brand ambassador for Toshiba, Tang Thanh Ha will be featured in Toshiba advertisements for notebook PCs, TV and home appliances in major media. Her style and intellect is the perfect match with Toshiba products that are sophisticated, innovative and technologically advanced.

Speaking of her endorsement for Toshiba, Tang Thanh Ha shares her happiness at the event: “It’s my great honor to be chosen as the brand ambassador for Toshiba in Vietnam. The “Switch On Your Dream” campaign reminds me of my own aspirations to improve the quality of my life. In my career, I always seek to pursue innovation in order to meet the expectation of various publics, and it is this similar philosophy between that of Toshiba and mine which endears me to the brand.”