Toshiba will Launch Campaign Featuring Sachin in its Corporate Advertisements for Laptops, LCD TV and Home Appliances

NEW DELHI – Toshiba Corporation has appointed the “Master Blaster” and “Living Legend”, Sachin Tendulkar as its brand ambassador across its product categories of laptops, LCD TV and Home Appliances and for corporate branding in India. Sachin is a world-renowned Indian cricketer who has to his credit innumerable records and path-breaking achievements in the cricketing arena.

With Sachin as the new Brand Ambassador, Toshiba will be launching an extensive cross-product media campaign with the key message of “Quality – Technology – Design” .

As to why Sachin was chosen as Toshiba’s brand ambassador for India, Mr. Kenji Urai, Managing Director, Toshiba India Private Limited said, “Cricket is the most popular sport in India and Sachin, the most formidable and popular cricketer, is an influential figure. His cricketing achievements and constant quest for high performance is in line with Toshiba’s “Leading Innovation” tagline, where Toshiba aims to provide products with innovation and high quality.”

Speaking of his endorsement for Toshiba, Sachin Tendulkar said, “Toshiba as a brand embodies the aspects of “Quality, Technology and Design”. Toshiba’s philosophy to provide the very best is something that endears me to the brand. I am very happy and proud to be associated with the brand.”

As the brand ambassador for Toshiba, Sachin will be featured in Toshiba advertisements in major media for its laptops, LCD TV and home appliances. It is hoped that Toshiba’s leading technology and quality, coupled with the image of Sachin’s prowess in cricket, will result in a positive effect for the brand.