In January 2018, Toshiba launched a new campaign, Shaping a Happier Living, in the Asia Pacific region to introduce Toshiba’s leading-edge solutions that are enhancing the way individuals and society are using energy, water, and technology, as well as the way they travel and work. Through this campaign, Toshiba aims to increase awareness of its solutions which easily go unnoticed, but that are delivering the efficiency and convenience society needs today.
Toshiba’s commitment is to people and to the future, and through social infrastructure, energy, electronic devices and digital solutions, aims to enhance aspects that impact everyday life and enable happier living for society.
To complement the campaign, a microsite using an animated storytelling approach was created to depict everyday life. By scrolling through the microsite and watching the story unfold, visitors to the microsite are able to learn how Toshiba’s solutions are enhancing everyday living, be it through providing clean water and steady, reliable supply of energy, or by delivering reliable transportation systems and efficient building facilities such as elevators, LED lighting and air-conditioning. Visitors can also learn how Toshiba has incorporated artificial intelligence in its solutions needed for smarter living especially in today’s digital age.
Toshiba’s Shaping a Happier Living campaign will run in six countries – Singapore, Malaysia, Indonesia, Thailand, Philippines, and Vietnam starting from January 2018. Animated display banners leading to the campaign microsite will also be featured on a selected network of websites in these countries.
To visit the campaign microsite and learn how Toshiba aims to shape happier living, click here.
