Toshiba’s New Global Brand Identity to Promote Growth and Development
–Introduces “Essence of Toshiba,” a statement of values and guiding principles– TOKYO– Toshiba Corporation (TOKYO: 6502) has today unveiled a new global brand identity the “Essence of Toshiba,” a restatement of its abiding purpose and values. The Essence of Toshiba replaces Toshiba’s previous Group Management Vision, Brand Statement and Brand Tagline. The Essence of Toshiba […]
Clean Water at a Lower Cost: Promoting Innovation in Wastewater Treatment
Water, water everywhere—but not enough of it, and most of it going to waste. It covers about 70% of the planet’s surface, but only about 1% is usable to us as fresh water. That scant volume is the resource we rely on every time we have a drink, take a shower, use a toilet or cook fresh food. It […]
The Renaissance of Direct Current Power Transmission: Why Now and What Makes It Special?
Your flashlight runs on electricity, and so does a lamp plugged into a power outlet—but did you know that they rely on different types of electric current? Direct current and alternating current, to be specific. Electric currents are classified as one or the other according to the way the current flows, its size (amplitude) and […]
As Data Volumes Explode, Toshiba and Helium Help the Cloud Float to New Capacity Highs
Storing digisnaps of places visited and meals eaten, archiving documents, sharing conference materials with colleagues; these days it’s becoming second nature to store all sorts of data in the cloud, where it’s safe until needed—or until it’s forgotten. All this is driving a dramatic expansion in all kinds of data, and it all has to […]
Powering Bangladesh’s Future
Bangladesh’s government targets annual growth of 7% or more for coming years, but achieving that will require a major increase in power generating capacity. The demand for electricity is expected to rise from 9,000MW to 35,000 MW by 2030. Meeting that demand growth requires action—action that must not only consider capacity but fuel. Most of […]
“Shaping” a Better Society with Clay Animation
What better way to strengthen a brand or sell a new product than a TV commercial? Even now in the age of the Internet, TV commercials are considered a surefire way to get your message to a wide range of demographics. For this reason, what you might consider just a thirty-second ad has had hundreds, […]
Toshiba Aims to Shape Happier Living Through New Campaign in Asia Pacific
In January 2018, Toshiba launched a new campaign, Shaping a Happier Living, in the Asia Pacific region to introduce Toshiba’s leading-edge solutions that are enhancing the way individuals and society are using energy, water, and technology, as well as the way they travel and work. Through this campaign, Toshiba aims to increase awareness of its solutions […]
Ozonation in drinking water treatment
Food and water are our most fundamental needs, and as the global population grows from 7 to 8-billion, and more and more people flock to cities, ensuring a reliable supply of good and safe quality water has never been a more pressing issue. The conventional drinking water treatment, developed in the U.S. in the 1920s, […]
Giving CO2 an Economic Value: Carbon Capture Technology Helps Recycle Waste into Resources
Today, large amounts of carbon dioxide (CO2) emissions pose a further threat to the environment, especially at a time where global warming has become a serious problem. Toshiba, a world leader in developing carbon capture technologies, which separate CO2 emitted by thermal power plants and other facilities, is contributing to alleviate this threat. Saga City, […]
Arm in Arm: Toshiba’s New Robot and Coexistence with People
We increasingly take robots for granted. Robots on production lines are an old story, and for shoppers in Japan their synthesized greetings are no longer a novelty. Robots are here, all around us, and definitely here to stay. In fact, in many ways, they’ve only just arrived. Go back to the robot receptionist. That’s something […]
