Takashimaya Partners FPT Software, Toshiba to Launch New CRM System

Takashimaya VN

July 19, 2019, VIETNAM — Takashimaya Vietnam Ltd. (Takashimaya), FPT Software Ltd. (FPT Software), and Toshiba Digital Solutions Corporation (Toshiba) are delighted to announce the strategic launch of a new customer relationship management (CRM) system. This CRM system will allow Takashimaya to offer a new customer-oriented service through both Takashimaya’s website, https://members.takashimaya-vn.com, and Takashimaya’s new mobile application, Takashimaya Việt Nam or Takashimaya VN, which will facilitate customers a better shopping experience with its loyalty program, Takashimaya Membership Bonus Point Gift Card Program, at the Takashimaya Department Store located in Ho Chi Minh City.

The new mobile application will provide customers with Takashimaya Membership Bonus Point Gift Card Program to create a seamless end-to-end user experience and offer members on-the-go access to personalized information and services, promotions and campaign programs, as well as other attractive benefits. The mobile application has interactive features including the accumulation of points and the ability to check the member’s shopping history, without the need to carry a physical membership card.

With the new CRM system, Takashimaya will also be able to communicate better with customers and understand customers’ demands by running data-driven marketing campaigns in real-time. These benefits will help Takashimaya build a better relationship with its customers, increase customer loyalty and strengthen its business.

Takashimaya Vietnam is the first branch store among Takashimaya’s overseas group to implement a mobile app developed by FPT Software and Toshiba.

Previously in 2016, FPT Software and Toshiba had worked together to introduce a Retail Loyalty Program Management System to Vietnam, which was based on the core solution from Toshiba known as PointArtist^®. Together, they have contributed to the modernization of Vietnam’s retail sector with customer-oriented ICT solutions.

FPT Software and Toshiba remain committed to offering customer-centric ICT solutions to tailor innovative in-store loyalty reward services and offerings in tandem with the rapid retail growth that Vietnam has seen in recent years. With this technology and service, Takashimaya will be able to provide an elevated shopping experience for its consumers and also offer customers the opportunity to experience convenience and enjoy membership benefits with ease.

Mobile Application Functions

1. Register to become a Takashimaya Member

• Become a member of Takashimaya by registering online via the mobile application.
• If a customer is already an existing member of Takashimaya, such customer may synchronize his or her profile with the mobile application.

2. Earn bonus points

• While a Takashimaya member is shopping at Takashimaya, he or she will be able to accumulate bonus points without carrying a Takashimaya Cash Smart Card or the Saigon Centre – Takashimaya – Vietcombank Co-Branded Card.

3. Check point history

• Members can check their accumulated Bonus Points as well as shopping history via the mobile application.

4. E-vouchers

• E-vouchers are easy to use and manage via the mobile application. The value of the e-voucher is equivalent to the value of the paper voucher.

5. Keep track of promotions and events at Takashimaya

• Members can receive detailed information on promotions and events more quickly and easily than ever before.

6. Enjoy Member Days (held twice per year)

• Members of Takashimaya may exclusively enjoy an additional 10% discount twice per year as well as promotions and events.

Mobile App Launch Campaign
To celebrate the launch of the mobile app and encourage customers to use Takashimaya’s new service, the following activities have been planned:

Lucky draw (July 19-25):

• Members of Takashimaya who have downloaded the mobile application can get two coupons with a shopping receipt of VND 2,000,000 or more.
• Members of Takashimaya who have not downloaded the mobile application can get one coupon with a shopping receipt of VND 2,000,000 or more.

Three special prizes:

• Each worth VND 80,000,000 include eight (8) travel vouchers valued at VND 10,000,000.

Three consolation prizes:

• One (1) First Prize worth VND 47,000,000 includes a two-night stay at Fusion Maia Danang for two adults and two children under 12 years old with breakfast and spa.
• One (1) Second Prize worth VND 40,000,000 includes a two-night stay at Fusion Resort Phu Quoc for two adults and two children under 12 years of age with breakfast and spa.
• One (1) Third Prize worth VND 14,000,000 includes a two-night stay at Alba Wellness Valley By Fusion for two adults and two children under 12 years old with breakfast and spa.