Toshiba Launches Brand-Building Global Advertising Campaign
Tokyo—Toshiba Corporation (TOKYO: 6502) is launching a worldwide corporate advertising campaign to promote its rebranding under a new global identity. Inspired by the “Essence of Toshiba,” the July 2018 restatement of its purpose and values, and driven by the slogan “For a new day,” the video-based campaign will be rolled out in TV commercials, internet […]
Toshiba and NEA Conclude Memorandum of Understanding on the Promotion of Autonomous Hydrogen Energy Supply Systems in the Philippines
・Seeking to contribute to supply stable and low cost energy in the Philippines ・To install the CO2 free hydrogen energy system for remote islands Manila, the Philippines — Toshiba Energy Systems & Solutions Corporation (hereinafter referred to as Toshiba ESS) today announced that it has concluded a memorandum of understanding (MOU) with National Electrification Administration […]
Toshiba’s Survey Project of Hydrogen Energy System Selected by METI
・Building H2One™ Supply Chains in Indonesia and the Philippines Kawasaki, Japan — Toshiba Energy Systems & Solutions Corporation (Hereinafter: Toshiba ESS), a leading supplier of integrated energy solutions, today announced that its survey project to develop applications for the H2One™, the company’s hydrogen-based autonomous energy supply system, in isolated islands in Indonesia and the Philippines […]
Toshiba’s New Global Brand Identity to Promote Growth and Development
–Introduces “Essence of Toshiba,” a statement of values and guiding principles– TOKYO– Toshiba Corporation (TOKYO: 6502) has today unveiled a new global brand identity the “Essence of Toshiba,” a restatement of its abiding purpose and values. The Essence of Toshiba replaces Toshiba’s previous Group Management Vision, Brand Statement and Brand Tagline. The Essence of Toshiba […]
Toshiba Aims to Shape Happier Living Through New Campaign in Asia Pacific
In January 2018, Toshiba launched a new campaign, Shaping a Happier Living, in the Asia Pacific region to introduce Toshiba’s leading-edge solutions that are enhancing the way individuals and society are using energy, water, and technology, as well as the way they travel and work. Through this campaign, Toshiba aims to increase awareness of its solutions […]
Toshiba and Sem-Calaca Power Corporation to Cooperate in Thermal Power Plant’s Total Asset Management
Will improve plant life-span, operation and performance with state-of-the-art technologies. TOKYO—Toshiba Corporation (TOKYO: 6502) today announced that it has concluded a memorandum of understanding (MOU) with Sem-Calaca Power Corporation (SCPC), a DMCI Holdings group company, on a partnership to investigate the deployment of total asset management including plant optimization, predictive monitoring with IoT solutions and […]
Generating Power from a Waterfall Only as Tall as a Man: Micro Hydro Broadens the Appeal of Hydropower
Mounting concerns about environment degradation are accelerating adoption of many and various renewable energy systems around the world, with solar, wind, and biomass power among the more familiar. However, the largest single source of emission-free, renewable electricity worldwide is hydroelectric power, which harnesses the power of moving water to generate electricity. The key advantages of […]
Bringing the New AI Era to Life – The Researchers Creating Toshiba’s Technologies
Our previous three articles introduced how Toshiba applies AI at Yokkaichi Operations, in an image recognition LSI, and in communications. These technologies all originated at Toshiba’s Corporate Research and Development Center. Osamu Hori, the Director of the Center, has been closely involved with image recognition research throughout much of his career, which is interwoven with […]
Toshiba’s Communication AI: Evolving AI-related Technologies Long Cultivated by Toshiba
AI Supports Human Communication Like Human Does In an age where technology advances at an ever faster pace, we now generate vast amounts of data each and every day. To store it, we have driven forward progress in storage to realize exabyte-level data centers—that’s an 8 followed by 18 zeros—and to mine and use this […]
Toshiba Artificial Photosynthesis
Converting CO2 into Ethylene Glycol Among Mother Nature’s many wonders, Toshiba researchers focused on photosynthesis — a process used by plants and other organisms to convert light energy into chemical energy that can later be released to fuel the organisms’ activities (energy transformation). In other words, plants are able to synthesize food directly from carbon dioxide […]
